The Analytics History That Does Not Travel
Moving a GA4 property is possible, but the change history does not come with it. Learn what a move really costs and how to check who holds admin today.
What Actually Happens In A Recording Session
Booked your first session and not sure what happens? Walk through a recording hour by hour, what to bring, and what you leave the studio holding.
The Pixel Remembers. It Just Might Not Remember For You.
The pixel holds years of conversion history built with your money. Learn who owns it, what a new pixel cannot inherit, and how long a rebuild really takes.
Your Domain Is Probably Not In Your Name Either
Your domain is the one asset you cannot rebuild. Learn how to check who it is registered to, what privacy protection hides, and how to move it if needed.
Most Shows Stop Before Anyone Hears Them
Most podcasts stop within three episodes, and the reason is almost never the idea. See what really ends a show and what the ones that survive changed.
Access And Ownership Are Not The Same Word
Access can be revoked. Ownership cannot. Learn why that one sentence decides what you keep when a marketing relationship ends, and how to set it up right.
Manager Access Or Ownership: The Google Ads Version
A linked Google Ads manager account and an agency-created account look identical until you leave. Learn the difference and how to check which you have.
The 60-Second Check On Your Meta Ad Account
Check who owns your Facebook ad account in about a minute. The exact settings path, what the Owned By line means, and what to do if it is not you.
The Curved Wall That Makes The Background Disappear
A cyclorama is a curved wall with no corner, so backgrounds vanish in camera. See what a cyc wall does, who books one in El Paso, and what to shoot on it.
The 9 Assets That Should Have Your Name On Them
Nine marketing assets should carry your business name, not your agency name. See the full list, how to check each one, and what happens if you leave.