What An Agency Actually Needs To Do The Work
An agency needs enough access to do the work, not enough to lock you out. See the right permission level on each platform and what to grant on day one.
Five Questions, Asked Before Any Money Moves
Five questions separate agencies that expect to be checked from ones that do not. Learn what to ask, and what a good answer to each one sounds like.
The Paragraph That Settles It Before You Sign
Most agency contracts are silent on account ownership, and silence favours whoever holds the login. See the clause language to ask for before you sign.
A Report Is A Story. A Dashboard Is A Window.
A monthly report is assembled after the fact by the people being measured. Learn the four questions it cannot answer and what live access changes.
Follow The Lead: Where Does It Actually Land?
A lead that reaches you in a monthly report reached someone else first. Learn how to trace the path from form to inbox and where the delay is built in.
Primary Owner Is A Specific Role, And It Should Be You
Only the primary owner can transfer a Google Business Profile or remove other users. Learn how to check your role and what to do if it is not primary.
The Audiences You Paid To Build
Custom audiences and lookalikes are built from your traffic and your customer list. Learn who holds them, what can be shared, and what has to be rebuilt.
The Analytics History That Does Not Travel
Moving a GA4 property is possible, but the change history does not come with it. Learn what a move really costs and how to check who holds admin today.
The Pixel Remembers. It Just Might Not Remember For You.
The pixel holds years of conversion history built with your money. Learn who owns it, what a new pixel cannot inherit, and how long a rebuild really takes.
Your Domain Is Probably Not In Your Name Either
Your domain is the one asset you cannot rebuild. Learn how to check who it is registered to, what privacy protection hides, and how to move it if needed.